BDS Analytics Consumer Research Division celebrates the release of two inaugural reports “Public Attitudes and Actions Toward Legal Cannabis” covering California and Colorado, with Oregon and Washington now underway.
This report examines California consumers in particular, showing that cannabis consumers include almost every sub-category of the adult population. Clearly the expanding appeal is in part driven by consumer belief in the health benefits of cannabis and the variety of forms of products available since legalization.
This report is based on the “BDS Analytics Consumer Trends Survey,” conducted online among 2,000 California and Colorado adults ages 21 years and older with a quota of 1,200 past-six-month marijuana consumers.
These reports together, provide the first in-depth picture of what the public is thinking and doing regarding cannabis. The study identifies three segments of the public based on actions and attitudes toward marijuana:
Key Report Topics Include: